Blog
The maker's notes
Why your PostHog and RevenueCat numbers never match (and how to join behavior to revenue)
Two SDKs, two identity spaces. The concrete failure modes behind mismatched counts, why connectors can't fully fix it, and the one-ID pattern that can.
Which onboarding steps actually drive paid conversion in an iOS subscription app?
Five events, two cuts that matter, and honest math at indie sample sizes — measuring onboarding against money instead of completion rates.
Revenue vs proceeds vs your Apple payout: which number should an indie developer use?
A decision table for the three money numbers, then the four gaps between them: commission, VAT inside prices, Apple's fiscal calendar, FX and withholding.