A full sample of the FolioKit Monday brief

A complete sample brief — the exact format the generator produces, shown on a four-app portfolio.

Illustrative data. The numbers below are made up to show the format; the structure, rules, and tone are the real generator's. Real numbers from a real app arrive with the first public case study — we don't publish real-looking metrics before then.

Every Monday at 06:00 UTC, FolioKit hands the week's data (events, revenue events, screen views, new users, Apple proceeds, and any statistical anomalies) to an AI analyst and stores the result in your dashboard. The generator has strict rules: be specific and numeric, compute the week-over-week deltas itself, say when the data is too thin for a claim instead of inventing one, exclude internal and test traffic, never invent numbers for pre-launch apps, and stay under 400 words. Here is what one looks like.

Weekly brief — Monday 13 July 2026 · week of 6–12 July Sample

TL;DR

A good week, driven by one release: LuminaClean v2.4 lifted trials and proceeds, and the portfolio grew to $3,982 (+12% WoW). One thing needs your attention before you trust any TicFlow chart — paywall_shown appears to be double-firing since 1.4.2.

Highlights

LuminaClean — proceeds $2,410 (+18% WoW). v2.4 is the cause: trial starts from users who completed onboarding rose from 14.2% to 16.1%, while the skipped-onboarding rate stayed flat at 3.8%. DAU 1,240 (+6%).
Inkfall — proceeds $181 (+38% WoW) off a small base: 9 purchases vs 6 last week. Too thin to call a trend; worth one more week.
BookBinge — steady: $918 (+4% WoW), D7 retention holding at 22%, WAU 940 (+2%). Nothing needs you here.

Concerns

TicFlow instrumentation bug — paywall_shown fired 2,140 times against roughly 1,050 paywall screen views: almost exactly 2×, starting with the 1.4.2 rollout on 8 July. This looks like the event is attached to a view update, not to the paywall's presentation. Until it's fixed, TicFlow's funnel understates trial rate by about half. Don't act on any TicFlow conversion number this week.
LuminaClean refunds from Japan — 3 refunds against a zero baseline (z = 3.1). All three were v2.4 purchases refunded within 24 hours. Not conclusive at this volume, but watch it.
TicFlow proceeds — $473 (−3% WoW), the only decline in the portfolio.

Revenue

Portfolio proceeds $3,982 (+12% WoW): $1,730 from new subscriptions and purchases, $2,252 from renewals. 214 trials started (+9%); trial-to-paid conversion 38% on the cohort that resolved this week. Top countries: US 58%, DE 11%, JP 8%. Refunds: 5 totalling $54 — all noted above.

Focus this week

Fix TicFlow's paywall_shown double-fire. It corrupts every downstream read on the app — nothing else about TicFlow is worth deciding until this ships.
Port LuminaClean's v2.4 paywall copy to TicFlow once the events are trustworthy — TicFlow's trial rate trails the portfolio even after correcting for the double-fire.
Watch LuminaClean's Japanese refunds. If two more land this week, review the JP price tier before assuming a product problem.

How this brief gets made

Anchored to your data, not vibes. The generator receives raw weekly aggregates plus detected anomalies (daily z-scores against each app's trailing 28 days) — the Japan-refunds line above is what a woven-in anomaly looks like.
Instrumentation checks are part of the job. Paired events with mismatched counts, sudden per-session volume changes, and release-aligned jumps get flagged as bugs, not celebrated as growth.
Thin data is called thin. At indie scale most weekly numbers are small; the brief says "too thin to call" instead of trend-fitting nine purchases.
Internal traffic excluded. Your own devices and simulators are flagged and removed before the analysis runs.

Reminder: everything above is sample data. The first brief about your apps is generated from your events the Monday after you integrate.